he Green Sheet has joined the prestigious ranks of trade and consumer magazines, national and community newspapers as well as ethnic, special interest and business publications by enlisting the services of Verified Audit Circulation to audit and verify its impressive database.

Founded in 1951, Verified Audit Circulation provides nationally recognized, independent circulation audit and research services. For more than 50 years, Verified has been known for its integrity, objectivity and leadership.

Verified's audits and research create new ad revenue by helping publishers provide advertisers with the standardized, reliable data needed to make informed media buying decisions. In addition, Verified's audit procedures contribute to excellence in distribution and circulation management. This leads to cost savings and increased distribution effectiveness.

The payment processing industry has, in large part, been built through the efforts of independent sales agents, ISOs and MSPs. One of the most important reasons companies choose to advertise with The Green Sheet is to recruit members from this ever changing, elusive sales force.

GS's database contains approximately 10,000 records. However, only 70 percent are active at any given time. Because of the constant movement of personnel within the industry, GS processes address changes on 3 percent of its database monthly. A skilled team of experts manages this task, using a robust computer network.

By engaging Verified Audit Circulation, The Green Sheet has taken the next step to insure the quality of its database. Not only will this audit further enhance The Green Sheet's already well-established credibility with advertisers and readers, but it also will enable advertisers to better understand and appreciate The Green Sheet's premier position in the marketplace.

The Green Sheet was founded in 1983 and has documentary evidence of its mailing lists for the last 17 years. This audit will be completed within 60 to 90 days, unlike many newer publications that are unable to complete their audits for at least 12 to 15 months because of lack of history.

"During the last five years, The Green Sheet, Inc. and our publications have experienced enormous growth," says Paul Green, Chairman, The Green Sheet, Inc. "We have joined the Western Publications Association and Printing Industries of Northern California trade associations to strengthen our position in the trade-publishing marketplace. To further enhance our credibility with our advertisers, we have contracted with Verified Audit Circulation to certify our distribution numbers.

"As always, our mission is to support the growth of the ISO industry through education, inspiration and actionable advice for the individual sales professional."