All Grown Up and Ready To Go ISO
ay back in 1995, the Internet witnessed the innocuous beginning of a small but smart company offering Web site setups that held no great interest to the majority of ISOs. The industry watched this provider go through infancy, struggle through childhood and reach maturity.
It's a maturity that bears testimony to the fact that success can be achieved on the Internet. And it's also a maturity from which ISOs now can benefit greatly.
Innuity started out providing only initial Web site setups. At the time, Innuity believed, that was enough. But as the Internet evolved along with the ways businesses used it, so did Innuity.
Recognizing the need for merchants to acquire multiple e-commerce solutions from one source, Innuity started developing technology in-house as well as securing it through acquisitions of product and people capital. Now, after five years of development and acquisitions, Innuity has created a full-service store offering products and services that address major concerns of Internet merchants - secure, reliable and scalable transaction processing and personal customer service.
In addition, Innuity also provides a comprehensive suite of back-office services, including multiple reporting capabilities, a virtual terminal, tax tools and business-management reports that enable merchants to effectively manage online businesses.
Today, Innuity's research department estimates that 28 million small and medium-size businesses have Web sites or home pages. Of that group, it is reported that only 3 percent are e-commerce enabled. Therein lies a challenge - how to get the rest up and running with a virtual terminal, gateway, merchant identification (MID)? That's the challenge Innuity addresses and overcomes.
Whether buying a la carte or the whole meal, merchants can choose solutions that satisfy any appetite. For Innuity, it doesn't matter where merchants start or where they finish. Innuity has cracked the code.
Either directly through Innuity or through an ISO, the ideal electronic infrastructure is available under one roof, reducing expense, complexity and time involved in building and expanding functional Web businesses. Innuity tears down the barriers merchants face as they enter and then enhance their business in the e-commerce arena.
To be successful online, smaller businesses need the same sophisticated level of electronic payment processing that large Web stores employ. But building and maintaining a good online payment process can cost hundreds of thousands of dollars in software, hardware, maintenance and support. And outsourcing the service to the wrong provider can create problems that cost more with fraud and security issues.
Where once products and services were prepackaged, confusing and overwhelming to most smaller businesses, Innuity strives to change objections to opportunity. Merchants no longer need to have an IT Department or a large support staff to enjoy Web transactions. Being a customer-driven business, Innuity can start merchants on the Internet path and lead them in the right direction. Innuity is a "do-it-for-you" model as opposed to a "do-it-yourself" model.
That business model is centralized around its eVelocity Platform. This proprietary, patent-pending technology developed in-house provides for Web sites in hundreds of thousands of different setups, with fully integrated shopping carts, gateways and related services - complete with tracking capabilities all the way through.
Instead of guessing, Innuity asks merchants, "Tell us what you want, how you want to do it and when." Innuity answers by de-mystifying the Web for merchants who have been hounded by hype and turned off by technical jargon. Through eVelocity Platform, Innuity focuses on crystallizing e-commerce rather than adding to the confusion.
With its full suite of products and services, Innuity believes the ISO marketplace and resellers are a great distribution channel. If ISOs are searching for a partner in the Internet space to provide Web design, promotion, a virtual transaction, transacting processing, ACH - all from one space - Innuity wants to be that partner.
Innuity is signing up resellers and partners from the slew of savvy ISOs wanting to package Internet solutions with their terminals and MIDs. ISOs can even private-label those solutions through Innuity.
ISOs collect the data and send Innuity the customer info, and Innuity then provides the entire solution or whatever part of it is needed by the ISO customer to grow the business. Innuity enables ISOs to up-sell solutions without complication or interfering with the ISO sales cycle of core products.
"ISOs are our calling cards," Innuity CEO John Dennis says. "They introduce the concept. We take it and run with it. Through Innuity, ISOs can generate new sources of recurring revenue in addition to their standard source without pain and angst."
Innuity is looking to forge partnerships with aggressive ISOs who need to provide a total solution to their end users - not just transaction processing. Those ISOs can enter the Internet solutions scenario by leveraging Innuity's infrastructure, which includes:
Transaction processing: A product line delivering powerful yet simple-to-use transaction processing that integrates into existing Web sites and popular shopping cart software. It provides real-time credit card transactions and personal check acceptance, and it enables merchants to use recurring debiting and membership password services to create subscription services on their Web sites.
Account management: Beyond transaction processing, this product provides an extensive ensemble of administrative utilities available with any payment gateway. Via the Internet 24/7, these tools enable merchants to view and manipulate information about account transactions.
Though Innuity has competitors in every area it provides services, Innuity doesn't seem to be looking over its shoulder. As a company that "does it for you" and provides design, hosting, promotion, commerce - all under one roof - Innuity believes it stands alone. And Innuity's prices are competitive. For example, a launch with a full-feature store, covering payment gateway and design with the first 100 transactions a month inclusive, can cost a merchant less than $100 a month. Prepay, discount for long term or month-to-month - payment scheduling is nonrestrictive. Find out more at www.innuity.com.
|