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The Tribe Has Spoken...
Millions of television viewers tune in every week to
watch the latest casualties on “Survivor.” It’s a tough game of
keeping friends close--and enemies closer.
How would you stack up against fellow competitors in the
outback? Take this test and if you answer “no” to any of the
questions, maybe it’s time to rethink your strategy-or you just might be
the next one voted off the island!
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Can you talk about what other companies in your space
are doing as well as you can about your own?
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Have you sampled your competitors’ full range of
products? That is, not just their technology or data, but also their
service?
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Do you know which of your competitors resembles you
the most? And why?
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Do you know how many people each of your competitors
employ?
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Do you know what your competitors do best? What they
do the worst?
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Do you know what your competitors say about you? And
what they really think?
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Do you know what your competitors’ customers say
about them? What they like? What they dislike?
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Are you on your competition’s press release
distribution list?
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Have you ever congratulated a competitor for a job
well done, or for signing a cool account?
and lastly,
- Have
you subscribed to The Green
Sheet? It’s your key to survival!
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