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If
you are faced with a merchant who doesn’t have an Internet storefront or
the knowledge of how to “e-nable” their company, Go2Net’s
Authorize.Net may be your answer. Authorize.Net develops, markets, and
sells products and services that provide solutions for authorizing,
processing, and managing credit card and electronic check transactions
over the Internet. Their server-based payment solutions enable merchants
to process credit card and electronic check transactions in a secure, real
time environment 24 hours a day and in over 150 currencies. Authorize.Net
removes barriers that might prevent merchants from doing business on the
Net. All merchants need to process online orders are 1) a credit card
merchant account, and 2) a computer with an Internet connection and a Web
browser. Since
Authorize.Net uses a standard Internet interface, it is compatible with
any browser and any platform. In fact, a merchant doesn’t need an
Internet storefront to conduct eCommerce. Using Authorize.Net’s Virtual
Terminal solution transactions take an average of 3 to 5 seconds. “As an
essential component of eCommerce, we are the defacto choice for
Internet-based payment processing,” said Roy Banks, Authorize.Net
executive vice president of global sales and marketing. Currently,
more than 87,000 merchants use the four-year-old company’s services.
Much of this growth is due to the efforts of Authorize.Net’s network of
more than 885 ISOs and acquiring banks that resell their products and
services. “Authorize.Net is ideally suited for the reseller distribution
channel. We are reseller-friendly and have pioneered the way in which
residuals are paid to resellers selling payment gateway services. We have
developed multiple revenue streams for our resellers and offer very
competitive buy rates,” said Banks. Authorize.Net
solutions work with any business model, including Internet, call centers,
and retail. Their products can benefit both online and traditional
merchants by performing real-time online transactions, processing periodic
billing, protecting against fraudulent transactions, providing access to
sales data from any computer, eliminating the need for additional hardware
or software, and supporting an unlimited number of users simultaneously.
Authorize.Net’s products include Virtual Terminal, WebLink, and
eCheck.Net. “Our value is that we have a mature platform that makes
e-commerce easy to achieve for merchants of any size,” continued Banks. Products
Virtual
Terminal Authorize.Net’s
Virtual Terminal is ideal for merchants who do not have an Internet
storefront but who still want to process transactions online. The Virtual
Terminal allows these merchants to manually enter transactions. It is
host-based it is housed completely on the Authroize.Net server so
merchants don’t have to get any additional hardware, bandwidth, or even
software. What this means is that businesses can authorize, process, and
manage credit card transactions from any computer with an Internet
connection and a Web browser. Virtual Terminal replaces standard
authorization terminals or software and provides a solution for merchants
who manually enter credit card transactions for mail or phone orders,
while performing the transaction faster than dial-up authorization
systems. WebLink Merchants
who already have an existing Internet storefront can best be served by
Authorize.Net’s WebLink. WebLink allows Internet-based businesses to
authorize, process, and manage credit card transactions without the need
to purchase additional software or hardware, or hire someone with the
expertise to process Web payments. The Web site designer inserts a link to
Authorize.Net. Authorize.Net supports most available shopping cart
software, so it integrates easily with most e-commerce solutions. With
either the Virtual Terminal or the WebLink, merchants can manage the
transactions at the batch level. The data is housed on the Authorize.Net
server, which helps merchants with account management. They can view the
daily transaction information, history of transactions, statistics,
amounts, declines, voids, etc. They can also search by transaction, date,
credit card number, transaction ID, customer, etc. Authorize.Net retains
the data for one year and it can also be downloaded into text file. eCheck.Net We’re
hearing a lot about electronic check payments lately and Authorize.Net has
an eCheck solution as well. The company’s eCheck.Net product allows both
online and traditional merchants to accept and process electronic check
payments. Customers who wish to pay for a purchase with an electronic
check select the electronic check option and either enter the requested
bank account information directly to the Web site’s storefront or
through the Authorize.Net Virtual Terminal. Authorize.Net initiates an ACH
debit to the consumer’s checking account and transfers collected funds
to the merchant’s account. The eCheck.Net system notifies merchants of
failed debit attempts, including NSF returns. Traditional
merchants without commerce-enabled Web sites can also use eCheck.Net to
handle periodic billings. As will all electronic check transactions,
written customer authorization is always required and transactions are not
guaranteed. eCheck.Net transactions appear on a customer’s bank
statement as “ECHECK TRANSACTION” and the merchant’s business name
is listed as well. What’s
the difference? There
are a few features that make Authorize.Net unique. First, Authorize.Net
was the first to market with a currency-conversion product. Authorize.Net
and Planet Payment created the Planet Payment Gateway, which allows online
merchants to accept credit card payments in more than 150 currencies. Authorize.Net
also provides fraud protection. HNC Software Inc.’s eFalcon Internet
fraud detection solution is integrated into Authorize.Net’s Internet
payment gateway. Merchants have the option of screening their transactions
for fraud through the combined technologies of Authorize.Net and eFalcon.
Using sophisticated neural networks, scores, and rules to identify
fraudulent shoppers in real-time on the Internet, eFalcon can help reduce
fraud losses. Authorize.Net
also provides GoSubmit.Net, a search engine submission technology that
helps online merchants successfully launch and promote their eBusinesses.
With Authorize.Net’s GoSubmit.Net service, online merchants can have
their site automatically submitted to more than 1,500 search engines.
Unlike most search engine submission providers, GoSubmit.Net provides a
technology that continuously manages a Web site’s presence on the search
engines, keeping pace with search engines’ changes in methodology for
listing search results. GoSubmit.Net incorporates these changes and
resubmits Web sites on a monthly basis. Authorize.Net
merchants also benefit from with sales tax calculation services and
shipping address validation services provided by Esalestax.com. The Two
Esalestax.com products, CertiCALC and CertiSHIP can save time and money by
calculating proper taxes, controlling returned deliveries due to incorrect
addresses, and verifying credit card billing addresses and merchandise
ship-to addresses. Finally,
Authorize.Net backs both its agents and merchants with 24-hour, 7-days a
week free support. Who
Uses Authorize.Net? Over
87,000 merchants use Authorize.Net. The size of these merchants range from
small mom-and-pops to large locations. Banks told us, “In the early
days, our resellers sold our products and services primarily to small mom
and pop merchants because that was where the greatest need, demand, and
opportunity existed.” While there is still incredible market demand for
Authorize.Net’s services by small and medium sized merchants,
Authorize.Net is seeing more and more larger merchants adopt its
technology. “We have always been able to service merchants of any
size.”, continued Banks. There
are no technological boundaries or limitations to the Authorize.Net system
that prevent it from servicing a particular size merchant or market
segment. “The majority of our merchant base is comprised of small to
medium sized merchants, but we are increasing our capture of the larger
sized merchants thanks to the efforts of our resellers,” Banks
continued. “The ISO reseller market is a great distribution channel for
Authorize.Net to continue to sell its products and services to small,
medium and large merchants. The
Agent Program The
Authorize.Net agent program is tailored for Financial Institutions,
Independent Sales Organizations (ISOs), and Merchant Service Providers (MSPs)
those organizations capable of creating new merchant accounts on one of
the Authorize.Net compatible transaction processing networks. Currently,
the transaction processing networks that are compatible with Authorize.Net
are First Data Corporation, Global Payment Services NOVA Information
Systems, Paymentech Processing Services, and Vital Processing Services
“We are a pioneer in developing the reseller distribution channel.
We’ve been sensitive to the financial opportunities for ISOs,” said
Banks. “We have one of the most reseller-friendly programs in the
payment processing industry and we attribute all of our success to our
resellers.” Creating
Authorize.Net accounts is a easy for Authorize.Net agents. Agents can
create new Authorize.Net accounts in about five minutes from any Web
browser by logging on to their password-protected site and accessing the
Authorize.Net Agent menu. After the agent sets up the merchant account and
the merchant logs on to activate it. Banks
tells us that Authorize.Net is currently looking for “ISOs that want to
make money selling a preferred payment gateway solution that’s stable,
easy to integrate and use.” Online training materials are available and
Authorize.Net has a team of professionals that provide reseller training
at the reseller’s location. They also provide comprehensive telephone
support to assist resellers in their efforts to sell and manage their
business with Authorize.Net. Authorize.Net
is a part of the Go2Net Network. On July 26, 2000, Go2Net signed a
definitive agreement to merge with InfoSpace, a leading global provider of
cross-platform merchant and consumer infrastructure services. For more
information about Authorize.Net and the opportunities for ISOs visit
www.authorize.net or call Deborah Kramer at (801) 818-3311.
© Copyright 2000;
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