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It's Not All About The Web |
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You
may remember that last year CyberCash purchased some TV spots to promote
their InstaBuy product. Now another financial services company is using a
medium, in addition to the Web, to promote their product. NYCE Corporation
expanded into the Midwest about a year ago and now they are airing TV
commercials to support the rebranding efforts of its newest constituents. "Since
our merger with Magic Line last year, NYCE has been dedicated to creating
meaningful associations between the NYCE brand and the extended value our
Participants deliver to their cardholders," said James S. Judd,
senior vice president with NYCE. "With this in mind, we chose to
launch a television advertising campaign because that medium allows us to
reach a wider consumer audience-our Participants' customers-with immediacy
and unsurpassed visual appeal." NYCE's
media schedule analysis indicates that, on the average, 95 percent of
adults ages 25 to 49 in Michigan, Indiana, and parts of Illinois will see
the commercial 14 times by the end of the campaign.
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