MasterCard
International launched their new MasterCard
Merchant & Acquirer Referral Program
at the ETA meeting in Chicago. The lead generation program identifies
acquirers and MSPs for appropriate merchants that are interested in
accepting MasterCard.
The directory, located at
www.mastercard.com/business/merchant/acqdir/ provides merchants in the
U.S. and Canada with easier access to search for acquirers and MSPs, while
facilitating acceptance of MasterCard. A merchant submits their completed
profile and receives a listing of all Acquirers and MSPs that provide the
services they need.
Similarly, acquirers and
MSPs can view a list of merchants who have received their profile and have
visited their company Web site, by also submitting a profile.
Gerritt Kerkstra, Vice
President of Acquirer Relations said, “The MasterCard Merchant &
Acquirer Referral Program is one more way that MasterCard is providing
flexible solutions to member and merchant needs, and differentiating
itself in the marketplace.”
If you are an Acquirer or
MSP interested in participating in the referral program visit www.mastercard.com/business/merchant/acqdir/,
and complete the New Acquirer/MSP account form. A valid e-mail address is
required and when the application has been processed, you will receive an
e-mail confirming your account activation.
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