The following
abridged article appeared on MSNBC.com on March 15. Links are at the end
of this article so you may read the complete six-page text, if you desire.
The article addresses real difficulty in our industry, and a problem which
a number of companies are working to resolve.
While
the opportunity for ISOs in the virtual space is great, we must all
consider the questions posed by this and other articles, as well as by
consumers concerned about Internet security—“Can hackers kill credit
cards?”
“The
best place for the card to be is to remain in the banking system,” said
Gerry Gay, vice president of sales and marketing at SafeTpay.com, Inc. His
company recently launched a numeric keypad/card reader that acts as a
mini-ATM when attached to a personal computer. The card reader immediately
encrypts PINs and card numbers and sends the data directly to banks.
Merchants only receive their money and a tracking number, and the
consumer’s card number is never available to the merchant or hackers.
“You
eliminate another arena where the data can be compromised,” Gay said.
“As things are, you’re entrusting your card data to someone who’s
outside the payment system.”
Even
with the increased impetus supplied by cybercrooks, smart cards or any
other payment solution won’t be adopted
overnight. Old habits among banks, merchants, and consumers die
hard—even if those old habits are scary and costly. “The devil you
know is better than the devil you don’t know,” Gay said, describing
his company’s challenge in convincing banks and merchants to support his
system. To contact SafeTPay go to http://www.safetpay.net. The complete
MSNBC article is located online at http://www.msnbc.com/news/ 382141.asp
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