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Letter from the editor
hile many of us may not fully compre-
hend the inner workings of artificial
intelligence (AI) or be directly involved Empowering & Connecting
W in its evolution, we are able to enjoy
its ever more powerful benefits. This is true when today’s
it comes to embracing advances to empower our
own businesses. It's true, as well, when we enable payments
merchants to gather relevant information among the
massive amounts of available data and use it to tailor professionals
products and services not only to particular demo-
graphics, but also to individual consumers.
In this issue's lead article, technology leaders who le-
verage advanced AI technologies to protect the com-
merce value chain and improve the customer experi-
ence talk shop. They detail AI's remarkable evolution
and offer insights into the increasingly sophisticated
interplay between AI and humans. One thing is cer-
tain: due to its emphasis on continuous process im-
provement, AI's capabilities and scope will continue
to grow.
Another kind of growth is celebrated in our news
briefs, that is outstanding company growth herald-
ed in this year's Inc. 5000 list of the fastest growing,
privately owned U.S. companies. It's no surprise that
many payments industry companies made the cut. • Spotlight Innovator
Other news briefs, taken from full news stories post- Web Pages: Capture prospects with
ed recently at www.greensheet.com, include coverage branded, customized web pages for
of hackers breaking into consulting and professional
services firm Accenture's network, which the com- innovators and leaders.
pany said, it immediately contained due to security • Video Content Marketing: Educate
controls and protocols; Mastercard's plans to phase
out mag stripes on cards starting in 2024; the 2021 and impress with animation and
Debit Issuer Study, which shows debit volume sur- white-board explainer videos.
passed credit for the first time; and recent T-Mobile
and AT&T breaches that put millions of consumers at • Resource Guide: Grab attention with
risk of account takeover attacks and identity theft. advanced mini ads in print and
Contributing writers address compelling topics, too: online.
five tenets for ISOs and MLSs to sell by, starting with • Targeted Email Campaigns: Reach
identifying your targets; how a powerful POS system
integrated with reliable credit card processing can responsive professionals who know
help merchants be more organized, attract customers and trust The Green Sheet.
and increase revenue; the key to overcoming resis-
tance to card payments among B2B suppliers; and the Rick Aston
Fed's likely change to its debit routing rules, requiring
merchants be allowed to choose which network pro- Senior Media Partnership Specialist
cesses debit card payments they accept.
Rick @greensheet.com
Also inside are product and company profiles along
with updates celebrating milestones such as new
guidelines, rebrands, settlements, executive ap- 707-284-1693
pointments, strategic partnerships, acquisitions and
recent research. To share your news, please send
a press release to press@greensheet.com. If you have
questions, comments or suggestions, contact us at
greensheet@greensheet.com.
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