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Letter from the editor




                     hile many of us may not fully compre-
                     hend  the  inner  workings  of  artificial
                     intelligence (AI) or be directly involved   Empowering  & Connecting
        W in  its  evolution,  we  are  able  to  enjoy
        its ever more powerful benefits. This is true when                                   today’s
        it  comes  to  embracing advances to  empower  our
        own businesses. It's true, as well, when we enable                                payments
        merchants to gather relevant information among the
        massive amounts of available data and use it to tailor                         professionals
        products and services not only to particular demo-
        graphics, but also to individual consumers.

        In this issue's lead article, technology leaders who le-
        verage advanced AI technologies to protect the com-
        merce value chain and improve the customer experi-
        ence talk shop. They detail AI's remarkable evolution
        and offer insights into the increasingly sophisticated
        interplay between AI and humans. One thing is cer-
        tain: due to its emphasis on continuous process im-
        provement, AI's capabilities and scope will continue
        to grow.
        Another kind of growth is celebrated in our news
        briefs, that is outstanding company growth  herald-
        ed in this year's Inc. 5000 list of the fastest growing,
        privately owned U.S. companies. It's no surprise that
        many payments industry companies made the cut.               • Spotlight Innovator
        Other news briefs, taken from full news stories post-          Web Pages: Capture prospects with
        ed recently at www.greensheet.com, include coverage            branded, customized web pages for
        of hackers breaking into consulting and professional
        services  firm Accenture's network, which the  com-            innovators and leaders.
        pany said, it immediately contained due to security          • Video Content Marketing: Educate
        controls  and  protocols;  Mastercard's  plans  to  phase
        out mag stripes on cards starting in 2024; the 2021            and impress with animation and
        Debit Issuer Study, which shows  debit volume  sur-            white-board explainer videos.
        passed credit for the first time; and recent T-Mobile
        and AT&T breaches that put millions of consumers at          • Resource Guide: Grab attention with
        risk of account takeover attacks and identity theft.           advanced mini ads in print and

        Contributing writers address compelling topics, too:           online.
        five tenets for ISOs and MLSs to sell by, starting with      • Targeted Email Campaigns: Reach
        identifying your targets; how a powerful POS system
        integrated with reliable credit card processing can             responsive professionals who know
        help merchants be more organized, attract customers            and trust The Green Sheet.
        and increase revenue; the key to overcoming resis-
        tance to card payments among B2B suppliers; and the            Rick Aston
        Fed's likely change to its debit routing rules, requiring
        merchants be allowed to choose which network pro-                    Senior Media Partnership Specialist
        cesses debit card payments they accept.
                                                                           Rick @greensheet.com
        Also inside are product and company profiles along
        with updates celebrating milestones such as new
        guidelines, rebrands, settlements, executive ap-                    707-284-1693
        pointments,  strategic  partnerships,  acquisitions  and
        recent research. To share your news, please send
        a press release to  press@greensheet.com. If you have
        questions, comments or suggestions, contact us at
        greensheet@greensheet.com.
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