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July 8, 2019 • Issue 19:07:01
Privacy and social media:
a delicate balance
publicly available information and open-source intelligence
(OSINT), criminals can access online accounts and steal
identities. This makes it imperative to understand and
properly configure the media platforms you use.
"Facebook and Google don't make money unless they are
getting data," he said. "Are your default privacy settings
more supportive of you or the organization that uses your
data?"
Who owns your data?
"I don't feel I have any privacy when using social media,"
said Dale Cardarelli, vice president, enterprise sales at
Citizens Bank Merchant Services/Worldpay. "We live in
an-enter-at-our-own-risk era. Whether I post or my friends
post, the world of social media knows who we are."
By Dale S. Laszig
Cardarelli's daughter, Olivia, is a college co-ed who uses
n a hyperconnected world of one-click checkouts and Instagram and Snapchat to keep in touch with friends,
same-day deliveries, the race is on to provide seam- relive memories, follow favorite influencers and stay up to
less, frictionless commerce. Consumers share buying date on pop culture. She is careful about what she shares
I experiences and reviews on social media, encourag- online. Social media platforms "are not safe, and they listen
ing or discouraging others who contemplate similar pur- to what you are searching for," she said. "Also, they can
chases. Merchants thank positive reviewers and beg critics see through the camera screen and see what you look like,
for a second chance. Service providers bundle reputation what you wear and how you style yourself. I keep all of my
management with processing, helping merchants engage accounts private; therefore, I keep my own privacy."
with customers in the always-on, virtual marketplace.
APIs and endpoint technologies can be backdoors for
And mostly hidden from view, fraudsters package datasets cybercrime, according to security analysts. To illustrate this
from social media and mobile apps for quick sale on the point, Dan Salmon, a computer science student, scraped 7
Dark Web.
Marc Punzirudu, vice president, security consulting
services at ControlScan, said consumers sometimes Contributed articles inside by:
unwittingly expose sensitive data when interacting on
social and mobile channels. Criminals can easily defeat Brandes Elitch ........................................................................................19
typical security questions such as your mother's maiden
name, where you attended high school or favorite pet just Dee and Emily Karawadra .................................................................32
by looking at your online profile, he stated. Jeff Fortney .............................................................................................36
Nicholas P. Cucci....................................................................................38
They can scrape your geolocation and time stamps from
uploaded photos, unless you modify settings. Armed with TOC on page 3
Continued on page 30