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ReadersSpeak





        How will the GDPR                                                          such are on top of this. But I don't
                                                                                   do any international business right
        affect my business?                                                        now – although I might at some
                                                                                   point. What do I need to know? Do
                                                                                   you have any information or articles
                                                                                   on this?
              've heard the European Union's General Data Protection Regulation is                       Jamie Drake
              going into effect soon, and I'm wondering how it's going to impact the             Payment Professional
              payments industry here in the United States in general, and my business
        I in particular. I know the big players have had to prepare for this. I expect   You are correct. The GDPR, a new
        the major acquirers and the ones who specialize in cross-border payments and   European Union privacy and protec-
                                                                                   tion  regime, is going into  effect on
                                                                                   May 25, 2018. The last news story we
                                                                                   published on this reported on study
                                                                                   results that indicated most compa-
            Maybe  we need  to rethink  this race to the bottom...
                                                                                   nies may not be ready by the time the
                                                                                   new regulations go into effect. Titled
                                                                                   "Prep sluggish for GDPR deadline,
                                                                                   study finds," the article can be found
                                                                                   at  www.greensheet.com/breakingnews.
                                                                                   php?flag=breaking_news&id=1869.

                                                                                   Industry experts from CSR Profes-
                                                                                   sional Services also collaborated on
                                                                                   two articles for our Education sec-
                                                                                   tion that delve into the ramifications
                                                                                   of the GDPR, as follows:
                                                                                      •  "Think  PII,  not  just  PCI,"  by
                                                                                         Fran Sachs and Ross Feder-
                                                                                         green, The Green Sheet, June 27,
                                                                                         2016, issue 16:06:02, www.green-
                                                                                         sheet.com/emagazine.php?story_
                                                                                         id=4979&search_string=GDPR
                                                                                      •  "GDPR's  right  to  be  forgotten
           Tired of being promised the kitchen sink to find yourself circling the drain?  impacts all business," by Lori
                                                                                         Schrameck and Celine Rodri-
          Let’s be realistic.  We’re tired of seeing others’ impossible promises,        guez, The Green Sheet, Oct. 24,
          because in the end, we know it’s all hype.                                     2016, issue 16:10:02, www.green-

              We don’t do wake up calls, but we’ll throw in some business cards!         sheet.com/emagazine.php?story_
                                                                                         id=5140&search_string=GDPR
                 The Merchant Store Promise:
                 • 65 - 80% commission                                             Given that the GDPR has implica-
                 • Transaction fees: 2 - 5 cents!                                  tions beyond European Union states
                 • $1.00 - $4.50 statement fees!                                   and that it is going into effect short-
                 • Up-front cash!                                                  ly, we will also publish news in the
                 • True revenue sharing!                                           coming weeks on this major effort to
                 • Wholesale equipment pricing!                                    protect personally identifiable infor-
                 • Terminal and POS placement options!                             mation in our digital age.
                 • And, one-on-one support, when and how you need it!
                                                                                   Have your say
             Real partner solutions for real agents!                               Is there an industry trend you'd like

                                           To setup your custom agent program,     to comment on? How about a new
                TheMerchantStore                   Contact us at: 844.898.2884     development that most people don't
                Minding your business       or Visit our website: MsiAgents.com    know about yet? Or a new business
                                                                                   model or product or service that re-
          LIFETIME RESIDUALS  ::  UP-FRONT CASH  ::   WHOLESALE EQUIPMENT          ally excites you? Tell us about it via
                                                                                   email to  greensheet@greensheet.com.
                    Merchant Store Inc. is a registered ISO/MSP of: Deutsche Bank AG; New York, New York;  We look forward to hearing from
                  and Wells Fargo Bank, N.A., Walnut Creek, CA. American Express may require separate approval.
                                                                                   you.
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