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November 27, 2016 • Issue 16:11:02
Non-payment mobile options
popular this holiday season
By Patti Murphy "In a broad sense, I think mobile will have an impact on
shopping; on where consumers shop and where they buy,"
T he National Retail Federation expects retail said Tim Sloane, Vice President of Payments Innovation at
sales in the United States to total $665.8 billion Mercator Advisory Group. But when it comes to how they
this holiday season, a 3.6 percent jump over choose to pay at the POS, he said, "We're still struggling
2015. Sales in the ecommerce sphere are expect- with that."
ed to account for $117 billion of that total.
Data from recent studies suggests momentum is building
But don't expect mobile payments to be a big part of that for mobile payments, but slowly. When the payment
mix. Not that consumers aren't using their smartphones company Total System Services Inc. (TSYS) queried
when deciding what to buy; it's just that many stop short of consumers for its 2016 U.S. Consumer Payment Study,
executing purchases with the devices. The latest American it found that 13 percent of respondents had used their
Express Spending and Saving Tracker, released in November mobiles to make payments at retail locations during the
2016, suggests just over three-quarters of U.S. consumers past year, compared with 7 percent in 2015
plan to use mobile devices this holiday season to browse
for holiday deals and compare prices, up from 58 percent eMarketer Inc., which tracks digital buying trends, recently
during the 2015 winter holiday season. reported that 38.4 million U.S. consumers 14 years and
older have used mobile phones to pay for POS purchases
The 2016 Holiday Survey from Deloitte Development LLC at least once in the past six months. That's just 19.4 percent
provides the most optimistic estimates for how consumers of U.S. smartphone users.
will use smartphones this year; 43 percent of those
surveyed said they planned to make mobile purchases "Despite double-digit growth this year and next,
this holiday season. Americans' use of mobile wallets like Apple Pay, Android
Pay and Samsung Pay, as well as branded apps that include
mobile wallets like the Starbucks app, Walmart Pay and
CVS Pay, will not reach mass adoption in the foreseeable
Contributed articles inside by:
Peggy Bekavac Olson...........................................................................23
John Tucker..............................................................................................38
Adam Atlas...............................................................................................40
Evi Triantafyllides...................................................................................44
Steven Feldshuh....................................................................................46
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