Raising the bar on performance

Regal Payment Systems LLC was formed in 2007 to deliver new standards of performance that result in stronger connections among ISOs, merchant level salespeople (MLSs) and merchants. To that end, Columbia, Tenn.-based RPS devised a strategy that combines innovation, technology, quality customer service and competitive pricing, according to its management team.

"By providing secure and reliable payment solutions and keeping up with industry demands, we are able to maintain stronger relationships with our partners," said Karen Whiteley, RPS Vice President of Sales. For merchants, security comes in the form of a Level 1 PCI-certified processing platform with real-time reporting and account management via a browser-based virtual terminal that can process both single and recurring payments.

In stride with developments in Europay/MasterCard/Visa (EMV) chip-enabled and mobile payment technologies, RPS has forged a number of alliances with integration partners. "We offer a complete line of POS systems, including EMV-ready terminals, tablet POS systems and mPOS, virtual terminal, and payment gateway, which has the most endpoints and includes support for Microsoft RMS and Intuit QuickBooks," Whiteley noted.

A 360-degree approach

One year ago, RPS entered a strategic alliance with ICG Software, an international developer of software and hardware solutions for the retail and hospitality industries. Now, as a direct reseller of the ICG HioPOS Plus All-In-One POS System in the U.S. market, RPS has tapped further into the small-merchant segment.

"By combining the use of our payment gateway with exclusive products and services, we are able to bring a cost-effective payment solution to merchants that have not had the same opportunities as their competitors," Whiteley stated at the time of the HioPOS launch. RPS reported that HioPOS is available preloaded in 21 business configurations and takes about 15 minutes to install. The system features a 15-inch touch-screen terminal, software, customer display, thermal printer and Wi-Fi connectivity. RPS recently added a subscription-based Merchant Club program that offers unlimited support to HioPOS system users.

Under the umbrella of the GoPago LIVE platform, RPS recently introduced a multichannel in-store, online and mobile commerce program for small and midsize merchants. The program includes an Android tablet, encrypted card reader, receipt printer, cash drawer, data plan and Wi-Fi connectivity built on the WPA2 security standard.

In August 2013, RPS revealed plans to launch an automated marketing analysis tool that will allow merchants with an online presence to increase web visibility and compare their business performance to other businesses within the same sector.

"Market Smart 360 gives merchants a view of their web footprint [and] provides localized web listing enhancements, email marketing and website mobilization for merchants who want to expand their web presence," Whiteley said.

RPS believes it has the bases covered – from integrated POS systems to patient self-pay medical payment solutions. "In addition to providing the latest in payment processing equipment, Regal Payment Systems offers a variety of value-added products and services, including AmEx OnePoint, gift and loyalty card programs, merchant cash advance, check processing, and next day funding," Whiteley added.

Deference to partners

According to Whiteley, one of the advantages RPS offers ISOs and MLSs is its nonexclusive agreement with no liability, no minimums and lifetime residuals. And RPS provides multiple platforms to enhance sales team productivity. This includes a customer relationship management system that enables agents to monitor sales pipeline activity and board new merchants using the built-in electronic application and lead program features.

For RPS, superior personal service is all about resolving issues expediently. "Our team of quality customer services representatives, directed by experienced industry veteran and Vice President of Operations, Cheryl Huckaby, provides fast personal service with an 85 percent resolution on the first call," Whiteley said.

RPS touts on its website a resolution rate of 99 percent by the second call and 100 percent by the third call.

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