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SpotOn

End-to-end restaurant solution drives efficiencies, engagement

This story originally appeared in The Green Sheet Issue 181101 on November 12, 2018.

SpotOn has launched SpotOn Restaurant, a hardware and software solution designed to help restaurateurs boost profits, improve efficiencies and engage with customers. The solution's technology suite includes marketing tools that provide small and midsize merchants with access to payment processing, marketing, online reviews, loyalty and customer analytics. These combined critical assets can help all types of restaurant categories improve customer engagement and expand their brand presence, company representatives stated.

"Whether you operate a fine dining restaurant, quick-serve restaurant, bar, nightclub, multilocation chain or franchise, SpotOn Restaurant can help you reach customers in unique ways," said RJ Horsley, president of SpotOn. "Our talented team knows the restaurant vertical backwards and forwards, from product to back-end reporting, and constantly updates our technology to help businesses in all categories grow revenue."

Cloud-based, intuitive software

SpotOn Restaurant is designed to be simple, fast and flexible, Horsley noted, adding that its cloud-based technology facilitates a range of business tasks, including the following:

Multiple hardware options

SpotOn will help restaurants optimize operations by configuring workstations, kitchen displays and printers according to their individual requirements. Horsley pointed out that there are no upfront costs or long-term commitments associated with purchasing or leasing equipment.

"SpotOn's customer engagement tools are included with all hardware configurations," he said. "From a hardware perspective, our single platform fee has enabled SpotOn partners to come up with best-in-class solutions for merchants."

Horsley further noted that each restaurant is unique, which is why SpotOn offers a variety of hardware choices. SpotOn customer engagement tools are compatible with existing POS hardware, such as Verifone Carbon and Poynt, and SpotOn Restaurant, a purpose-built solution with touchscreen POS, cash register, external card reader, barcode scanner and printer.

Improve customer loyalty, engagement

SpotOn's cloud-based core suite of customer engagement tools, designed to increase customer loyalty, are continuously updated, Horsley said. Readily available on SpotOn's secure merchant dashboard, the tools help merchants create a consistent communication strategy.

Following are examples he mentioned: