any sales can be lost simply because the sales professional never actually asks for the sale. None of us wants to appear to be pushy, but the prospect actually expects you to ask him or her to buy your product or service. In fact, they may be offended if you don't.

By not asking for the sale, you may leave your customers feeling as if they have not been taken seriously. They may believe that you think they cannot buy. Is that the impression you want to leave?

You also may leave your customers with the feeling that you don't really believe in the product or service you are selling. It is important to present your service with confidence and to ask for the sale with confidence. The customers believe that you are trying to help them make the best buying decision, and a lack of confidence will only make them hesitate.

You will not always hear the word "yes" when you ask for the sale. A good sales professional will answer the objection and ask for the sale again. This process can be repeated without being pushy or overly aggressive. Remember that each time you answer an objection you are giving the customer more information on which to base the decision.