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IRIS CRM Spotlight:
SMS Versus Email: Which One Wins?

Today customers are getting busier and busier trying to fit more into every day. With advances in technology, people are expected to do more then ever before. If you are trying to get a hold of a prospect by phone or email, oftentimes customers do not have the time to talk or reply. As an ISO owner you probably only have about 15 seconds to catch the eye of a merchant and once you have gotten their attention you have a very short window to get your point across. The best way to get people’s attention is by SMS messaging.

IRIS CRM offers the ability to send and receive SMS Messaging as a free feature on its IRIS platform. The SMS Messaging application helps increase customer response rates, quickly confirm sales appointments, and achieve quick follow-up responses for additional information on their application.

SMS Messaging has been proven as the most effective form of reaching prospects or customers:

Add SMS to your sales follow up procedures and thank us later! To learn more about the benefits of SMS messaging, schedule a demo with IRIS CRM.

IRIS CRM | Payment Processing | Residual Income from Dimitri Akhrin on Vimeo.


Integrated Reporting is Simple (IRIS CRM) is a premier sales automation software company servicing clients in the payments industry. The platform was created for ISOs (sellers of electronic payment services) to track leads, appointments, tickets, commissions and live accounts from processing networks. With over 30 current integrations, IRIS CRM also offers robust reporting for clients in formats conducive to determining productivity and growth. Clients do not install IRIS CRM, but instead access it through a secure website built and hosted by IRIS CRM, a certified PCI Level 1 Compliant Service Provider.

Headquartered in Brooklyn, New York, IRIS CRM offers a fast-paced and stimulating corporate culture and a team environment that leverages the latest technologies to deliver reporting and business process automation services to our clients in the payment processing industry.

A typical client is an ISO that is looking to consolidate their day to day operations into a single tool. IRIS CRM provides a single portal to handle every process from the time that a lead is a seed - all the way through the lifespan of an account.

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